Birmingham, United Kingdom (January 29, 2010) - Leading expert provider of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, Green Room Retail (GRR) founder and CEO, Richard Ash, discussed the waves being made by pop up shops in a recent interview about the retail industry.

In an interview segment entitled ‘Retail Focus’, Richard Ash was asked nine questions about pop up shops and retail displays, ranging from what a pop sup shop actually is and does, the benefits they bring to the retail market, whether the trend will continue and grow in the future and personal opinion on the focus of Green Room Retail in the industry. Bigger, more well-known names and brands are exploring the idea of using pop up shops; Green Room Retail themselves have worked alongside New Look in the past and helped to differentiate their brand in a competitive and cluttered market.

Notable snippets to extract from the interview are that Richard believes that 2010 will be the year when point of purchase pop up shops will finally break into the mainstream consciousness of the general public. Richard notes how pop up shops can utilise and bring new life to an empty unit and provide a steady stream of revenue to landlords, and outlines some of the processes involved when creating and setting up a pop up shop.

“They are an exceptional means for drawing attention as they are able to quickly draw a crowd if designed well and staffed appropriately. I think it’s important however that we don’t tag every temporary store as a pop-up. For example, many of the ‘pile it high, sell it cheap’ stores that spring up in town centres across the land around Christmas are not pop-up shops, they’re just the high street equivalent of a jumble sale,” said Richard Ash, founder and CEO of Green Room Retail.

“For me, true pop up shops differ because they offer the consumer something way above a cheap thrill. They indulge, excite, stimulate, challenge and entertain. True pop-up shops immerse the consumer in a unique brand experience.

“That’s why I think pop-up shops can, and should, offer so much more than a revenue stream. In fact, I’d go as far as saying that they are one of the most compelling experiential marketing tools for any consumer brand. Imagine that – a shop that can be deemed a success without even needing to sell.”

To find out more about GRR’s exceptional retail solutions, visit http://www.greenroomretail.co.uk/ or 0121 200 2828.

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple — give client exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail deign programme ‘Mary Queen of Shops’ with Mary Portas.

Green Room Retail Design Ltd

The Penthouse Suite

Fournier House

8 Tenby Street

Hockley

Birmingham

B1 3AJ

Tel: 0121 200 2828

Email: pr@clickconsult.com

Birmingham, United Kingdom (Jan 11, 2010) - Leading expert provider of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, Green Room Retail (GRR) comment on the news that HMV are to open pop up shops in former Woolworths and Zavvi outlets.

HMV have noticed the marketing and commercial potential behind the utilisation of pop up shops – which can be quickly constructed and easily dismantled – and have opened up between 10-15 shops in towns across a variety of locations in the United Kingdom, in areas such as Loughborough, Torquay and Welwyn Garden City.

The pop up shops will be opened at ex-Woolworths and Zavvi units in time for the run up to Christmas, and could potentially provide HMV with a large return on impulse purchases and stocking fillers. The move has been seen in some quarters as a marked increase in the popularity of pop up shops, and there is hope that more big name stores will utilise them in the future.

“Here’s a brand that 18 months ago I was pretty sure would soon be no more. In the face of such brutal price competition from the supermarkets and online retailers, and with music downloads going mainstream, not to mention the threat of piracy, I wasn’t convinced that HMV would be able to hold its own for much longer,” said Richard Ash, founder and CEO of Green Room Retail. “The HMV move particularly excites me as it’s bringing the phenomena to the average British high street, helping to spread the word and providing those of us in the trade a living case study as to why pop-ups are manna from heaven for landlords, retailers and consumers alike. As well as providing a decent revenue stream, a well-executed pop-up store can deliver marketing value in spades. Look at them as a tool for delivering a brand experience and you’ll be rewarded with buzz, excitement, publicity and much, much more.“

To find out more about GRR’s exceptional retail solutions, visit www.greenroomretail.com or 0121 200 2828.

About Green Room Retail

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple — give client exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail deign programme ‘Mary Queen of Shops’ with Mary Portas.

Contact:

Green Room Retail Design Ltd

The Penthouse Suite

Fournier House

8 Tenby Street

Hockley

Birmingham

B1 3AJ

Tel: 0121 200 2828

Email: pr@clickconsult.com