êShave’s New Almond After Shave Cream is a Post-Shave Essential Bathing Skin in Rich, Creamy, Comforting Softness

March 7th, 2009

FOR IMMEDIATE RELEASE:
Media Contact: Shelly Cellak
Burgeon Agency, Inc.
Ph: 773.398.6154
e: shelly@burgeonagency.com

êShave’s New Almond After Shave Cream is a Post-Shave Essential Bathing Skin in Rich, Creamy, Comforting Softness

The ultimate shaving experience just got more delicious! Designed to keep the proper balance of moisture in the skin, êShave’s almond after shave cream is comfortable and calming for freshly, shaved skin, its light consistency sinks in immediately and leaves skin super-smooth.

New York, NY  –- êShave, the world’s premiere brand of upscale grooming essentials, kicks the ultimate shaving experience up another notch with their new Almond After Shave Cream.  Infused with essential almond oils, Shea Butter, Vitamins A and E, Aloe Vera and Chamomile extracts, this new after shave cream delivers a whipped, highly moisturizing absorbent blend. Almond is an excellent emollient and moisturizer and the after shave cream will leave skin feeling soft and silky; providing the perfect finishing touch to the luxurious êShave ritual.

Retail Price: $22

With its sweet, nutty aroma, almond oil helps to relieve skin irritation and treats dry skin by balancing the skins moisture level. Resulting in a noticeably smoother, more radiant skin after you shave. Packed with moisturizing natural ingredients including Aloe Vera and Chamomile extracts, and antioxidant Vitamins A and E, the Almond After Shave Cream is the essential final step toward silky skin.

Its star ingredients include Shea Butter – a rich moisturizer from Africa that has been used for centuries for its powerful healing and skin regenerating properties – and a super-moisturizing blend of oils formulated to hydrate and protect the skin while promoting healthy cell turnover. The highly concentrated formula is perfectly balanced to offer maximum healing, without ever feeling sticky or greasy. It penetrates easily so it can be applied immediately after shaving.

“Our new Almond After Shave Cream is a marriage between nature’s finest ingredients and luxurious urban pampering with a scent that is luscious enough to eat,” commented Danielle Malka, President of êShave. “It’s light, easily absorbed and simultaneously treats the skin with soothing properties; the perfect finish for ultimate shaving results.”

êShave’s Almond After Shave Cream rounds out their Almond Collection which includes their popular Almond Pre-Shave Oil and Almond Shave Cream. Available at: www.eshave.com, êShave New York locations, and in select upscale retailers/spas worldwide. For more information, please call:1-800-94-SHAVE.

The Almond Collection:
Almond Pre-Shave Oil (2oz): The Pre-Shave Oil is the first step to prepare for shaving. It coats the skin and creates a layer of protection while it softens every hair and allows the razor to glide easily over the skin. This well-balanced formula will never feel sticky and won’t clog pores. It can also be used as a shaving oil. Retail Price: $19.

Almond Shave Cream (4oz): Lathers instantly, delivering essential conditioning ingredients to prime the skin for shaving and leave it moisturized and baby-smooth. It can be applied with fingers or with a badger brush for a luscious lather, and from head to toe for all over skin softness. Retail Price: $20.

NEW! Almond After Shave Cream (4oz): êShave’s newest addition to their popular After Shave Creams, with a sweet, nutty aroma that blends the highly moisturizing properties of almond essential oils and Shea Butter, with the healing properties of Vitamins A & E, this highly addictive “food” for your skin is the must-have, after-shave essential. Retail Price: $22.

EDITOR’S NOTE: Hi-res images available upon request.
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About êShave
êShave, defined by their unique style and unparalleled luxury, is known around the globe for their beautiful and sophisticated collection of shaving essentials. Based on the principals of fine jewelry making, êShave creates one-of-a-kind, artistic tools and accessories. êShave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men & women. êShave has modernized the wet-shaving tradition.

êShave products are available online at www.eshave.com, êShave New York boutiques, and in select upscale retailers/spas worldwide. 800-94-SHAVE

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