Choosing the right topic is important to your link building strategy
October 9th, 2009If you want to set up effective link building campaigns, consider using article submissions because these can be the most effective overall. However, if you want to improve the results of this already effective link building strategy, you’ll want to choose specific types of content and topics for your articles because these tend to attract the most interest.
With article submissions, you can include resource boxes that contain a link back to your site. This link will count as an inbound link and will help improve your search engine ranking at sites such as Google.com. However, you can increase the effectiveness of this method as part of your link building strategy when other users decide to reprint your content on their web site, in their newsletter, or on their RSS feed. That additional exposure and appearance of your link on other sites can give you an even greater boost.
However, you need to find ways to encourage those users to take an interest in your articles. And that’s why choosing the right topics for your content should be part of your overall link building campaigns. The fact is some articles just tend to attract more attention. Take, for example, the so-called myths revealed type articles, such as “Five Myths about Nutrition Revealed.” Audiences are drawn to the title out of curiosity. You can use this type of article in almost any field imaginable from dog training to health to search engine optimization. The results will always be the same.
Another popular type of articles is the so-called “Top 10 Lists.” Often they can include more ten items but the number you include will depend on the specific length you’re looking for. Generally, you would choose a topic and make a list of the top whatever in that area. For example, you could do an article called “Top 25 Dog Breeds for Kids.” People would swarm to it and users would be likely to reprint it all over the Internet.
There are a few other types of popular articles as well but when you are establishing your link building strategy and doing your article submissions the most important point is to make sure your content is going to be relevant to your main site. Having popular content on dogs or nutrition is great if you site involves dogs or nutrition. Choose topics that have a direct connection to your main site as part of your link building campaigns.
If you want to have effective link building campaigns, you first need to establish an effective link building strategy.
